Best Athleisure Brands In India
best athleisure brands

Discover The Best Athleisure Brands in India

This generation finds comfort in wearing hybrid-style athletic clothing as everyday wear! Have a look at the prominent ones in India.

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The athleisure trend has swept the world! Combining effortless comfort, functionality, and style, athleisure clothing is now the preferred choice for both physical activity and casual wear. In India, where fitness and fashion are becoming increasingly intertwined, many brands have emerged as champions in the athleisure market, catering to the wants and needs of a diverse consumer base. 

So, without further ado, let’s take a comprehensive look at the top athleisure brands that are making waves in India right now.

10 Best Athleisure Brands In India

Here is a compiled list of the best athleisure brands in India. Let’s have a quick look at our curated list below:

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1. HRX by Hrithik Roshan

Hrithik Roshan, the famous Bollywood actor, is a co-founder of HRX, a popular athleisure brand in India. In partnership with Exceed Entertainment, the brand has transformed the nation’s fitness and fashion scenes. Established in 2013, the sole mission is to motivate and encourage people to reach their fitness objectives while remaining confident and stylish.

What makes HRX stand out from the rest is its unique blend of contemporary fashion aesthetics and sportswear that is focused on functionality. Its motto, “Push Your Extreme,” demonstrates the company’s unrelenting dedication to pushing limits and overcoming challenges in both fitness and life. One of HRX’s primary benefits is its exceptional materials and unique designs. 

The company prioritizes practicality, comfort, and durability to ensure that its products perform exceptionally well in the gym, on the track, or in everyday activities. Their athleisure apparel range is designed to make you feel and look your best. Moreover, the brand collaborates with influencers, nutritionists, and fitness experts to provide its followers with valuable tools and inspiration.

2. Puma

Puma, the renowned sportswear brand, has garnered a loyal customer base in India through its unwavering commitment to innovation and breaking down barriers in the industry. The emblematic jumping Puma, which symbolizes agility and excellence, reflects the company’s mission of empowering individuals to reach their full potential.

Puma’s competitive edge lies in its seamless integration of cutting-edge technology and chic designs. Collaborating with athletes, designers, and celebrities, the brand produces high-quality products that combine both form and function. The athleisure collection includes moisture-absorbing leggings with eye-catching prints and running shoes with responsive cushioning. These aspects help enhance performance while maintaining style.

In addition to its focus on producing trendy and functional sportswear, Puma prioritizes environmentally friendly materials and production techniques. Through initiatives like the Puma x First Mile program, the brand demonstrates its commitment to a more sustainable future by converting plastic waste into high-performance apparel.

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3. Adidas

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Adidas has firmly established its presence in India with a vast range of athleisure products that seamlessly blend cutting-edge design with fashion-forward technology. Its unmistakable three-stripe emblem symbolizes the brand’s commitment to quality and authenticity, a fact that is widely recognized by its customers.

Adidas’ activewear collection is geared to meet the needs of both urbanites and athletes. The company’s focus on innovation distinguishes it from the competition. Adidas works with a team of designers, sports scientists, and professional athletes its range of athleisure wear. The brand’s characteristics include prime knit materials (which assures seamless comfort) and boost cushioning (which provides exceptional energy return).

The company invests heavily in environmentally friendly raw materials, production techniques, and programs that reduce their impact on the environment and benefit their community. Additionally the brand also focuses on building a more sustainable future for the planet through initiatives like “Run for the Oceans”.

4. Under Armour

Under Armour is another well-known global brand that is relatively new to the Indian athleisure market. However, with its high-tech and useful products, it has gained favor in India. Kevin Plank founded the company in 1996, and it has since gained a reputation for innovation, quality, and athletic performance. 

The brand’s impressive range of athleisure products and unwavering commitment through continuous innovation are its positive attributes.  The company focuses diligently in R&D to create athleisure products with great comfort, performance, and durability. Under Armour’s products, whether the UA HOVR cushioning for energy return or the UA Tech fabric for quick-drying comfort, are designed to fulfill the needs of both athletes and fitness enthusiasts. 

In addition, the company supports a number of activities that promote fitness, health, and overall well-being, such as youth sports leagues, nonprofit alliances, and environmental projects.

5. Nike

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Nike has made an undeniable impact in India with its extensive range of athleisure products. The brand’s iconic Swoosh logo embodies its pioneering spirit, athletic prowess, and unwavering ethos. Nike’s athleisure collection features cutting-edge running shoes that are ultra-responsive and lightweight, as well as moisture-wicking shirts and leggings with vibrant graphics. 

Its primary objective is to help you look and feel great while performing at your best. Nike’s commitment to technology and innovation is one of its most significant advantages. The company invests heavily in research and development to create products that push the boundaries of comfort and performance. 

Nike also supports several programs that promote sustainability, equality, and diversity. Community-based sports activities, environmental conservation projects, and charitable collaborations are among the initiatives offered. Plus, it also provides resources and opportunities for marginalized communities through programs like the Nike Community Impact Fund and Nike Run Club.

6. Zelocity by Zivame

Zelocity by Zivame is an acclaimed athleisure brand in India that puts a strong focus on the fitness and lifestyle needs of women. This line of activewear launched by Zivame is a well-known brand in the lingerie and intimate wear industry. The primary aim of this line up is to empower women to lead active and healthy lives by seamlessly blending comfort, style, and performance.

Zelocity’s sports bras stand out for their focus on fit and support, which offers them a competitive advantage. The brand offers a variety of sports bras to meet diverse impact and support needs. Women can feel confident and comfortable wearing Zelocity sports bras throughout intensive exercises or low-impact yoga sessions.

Zelocity is dedicated to improving women’s health and well-being through numerous campaigns and activities, in addition to focusing on product quality and design.

7. Reebok

Reebok, a prominent manufacturer of sportswear and footwear, has made a significant impact in India by introducing its diverse range of athleisure products. These products are designed to inspire and encourage individuals to lead active and healthy lifestyles. The brand’s iconic Union Jack emblem is a symbol of its British heritage and its reputation for producing high-quality sportswear.

Reebok’s athleisure collections are suitable for a variety of activities and hobbies, such as running, training, yoga, and other forms of exercise. Every product in the brand’s line demonstrates its devotion to innovation and quality, making it a popular choice among fitness enthusiasts and athletes alike.

Some noteworthy features of Reebok’s athleisure range includes – Flexweave fabrics (for lightweight support) and Floatride cushioning (for fast energy return). These are designed to meet the needs of active individuals.

8. Decathlon

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Decathlon is a recent addition to India’s list of athleisure brands. This French sporting goods company has revolutionized the athleisure industry in India with its extensive range of affordable and practical products that cater to a diverse range of sports and activities. 

With its widespread physical stores and online platform, Decathlon has made a significant impact in India by offering customers a one-stop solution for all their athletic and fitness needs. The brand offers a vast selection of athleisure products, including clothing, accessories, footwear, and equipment for running, yoga, cycling, and hiking. One of the brand’s primary advantages is its commitment to accessibility and affordability, enabling customers to purchase premium-quality athleisure products at affordable prices. 

Moreover, the brand hosts sporting events, workshops, and community outreach programs to encourage people of all ages and backgrounds to adopt an active and healthy lifestyle. Decathlon Sports Days and Decathlon Run Series are some of the initiatives that aim to inspire people to rediscover the love of sports and embrace the health benefits of physical activity.

9. Fabletics

Kate Hudson, the renowned actress, co-founded Fabletics, which has turned out to be a game-changer in the Indian athleisure market. The credit for this goes to the fashionable athletic selection and innovative subscription-based business model. Fabletics is committed to empowering women by offering them access to trendy and reasonably priced athleisure clothing both inside and outside the gym. 

Fabletics’ subscription service is one of a kind and stands out from the crowd. It offers personalized outfit recommendations to its members based on their preferences and lifestyles, making the selection process a breeze. Every month, subscribers get to choose from a range of carefully curated outfits. That’s not all! Customers also get the flexibility to skip or cancel at any time. With this cutting-edge model, clients can quickly refresh their activewear collection with stylish, functional pieces that fit their unique size and style.

The brand demonstrates its commitment to having a positive impact on the environment and the people who create its products by launching initiatives like the Fabletics Ethical Fashion Initiative, This initiative prioritises fair labor practices and supply chain transparency.

10. Skechers

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Skechers is yet another popular athleisure brand that has made a huge mark in the Indian market. The brand has left no stone unturned in providing a diverse range of products, from athletic shoes and sneakers to boots, sandals, and athleisure apparel like t-shirts, leggings, hoodies, and jackets. Skechers prioritizes comfort, performance, and style, making it a go-to brand for hitting the gym, running errands, or lounging around the house. 

The brand uses breathable materials, ergonomic designs, and cutting-edge cushioning technologies to ensure that its products offer the utmost comfort and support to the wearer. Skechers’ athletic products, such as Air-Cooled Memory Foam insoles, Goodyear Performance Outsoles, and lightweight knit uppers, are designed to provide all-day comfort and confidence. 

So, if you’re looking for comfortable and stylish footwear and apparel, Skechers is your brand.

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Frequently Asked Questions

Here are some interesting FAQs on the best athleisure brands: 

The rise in the demand for athleisure clothing is due to the shift in consumer preferences towards a healthy and fit lifestyle. Athleisure wear offers a blend of style, functionality and comfort. Apart from the wear, you can comfortably wear them throughout the day as well.

Some of the most commonly used fabrics for athleisure clothing includes : polyester, nylon and spandex (lycra).

Athleisure wear is expensive owing to the high quality of the fabric used. These fabrics are durable, breathable, stitched to perfection, and have the capacity to pull away sweat from your skin.

Conclusion

The athleisure trend in India is fast growing, and manufacturers are going to great lengths to meet the different wants and preferences of their customers. Top athleisure brands in India are revolutionizing the confluence of exercise and fashion by seamlessly combining performance, style, and innovation. 

These top 10 athleisure brands are setting new standards in the world of athleisure. Go checkout and pick your favorite one now!

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